The-Pulse - חדשות הדופק של ישראל

מפיק אווטאר ייפגש עם הנשיא פרס בישראל

ג'ון לנדאו, המפיק של הסרט הרווחי ביותר בכל הזמנים, אווטאר, שקטף שלושה פרסים בטקס האוסקר, יגיע בסוף השבוע הקרוב לישראל. לנדאו, שייפגש עם נשיא המדינה שמעון פרס, יגיע כאורח של חברת מטריקס לכנס שיווק רב ערוצי, שיתקיים ב-14.3.10 במרכז הירידים בתל אביב

כלים

בכנס תוצג בצורה חוויתית וחדשנית תפיסת השיווק הרב ערוצי הנדרשת לאירגונים בכלל וליחידות השיווק בפרט, כדי לשרוד ולהצליח בעידן החדש. לנדאו, אשר יהיה הדובר המרכזי, יתאר את התהליך המרתק של הפקת הסרט ויסביר איך יוצרים בשורה וחדשנות בעולם שמרגיש שראה כבר הכל ואיך שיווקו את הסרט באופן רב ערוצי. לנדאו יתייחס גם להשלכות של התפתחות הטכנולוגיה על עולם הקולנוע בכלל, ועל הצורה שבה נצרוך בידור בעתיד בפרט.

זוהי תהיה הפעם הראשונה שלנדאו מבקר בישראל, ובמסגרתה ייפגש במהלך השבוע הבא עם בכירים ישראליים, ביניהם נשיא המדינה, שמעון פרס.

Tags:

ג'ון לנדאו

שיווק רב ערוצי

שמעון פרס

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