מנהלים בתעשייה השתתפו בכנס של התאחדות התעשיינים סניף צפון בנושא חקר שוק של חברות וארגונים

התאחדות התעשיינים בצפון קיימה בסוף השבוע שעבר יום עיון בנושא חשיבותו של חקר השוק בתהליך הצמיחה של חברות ומפעלי תעשייה. באירוע השתתפו מנכ"לים, סמנכ"לים, מנהלי כספים ומנהלי פיתוח ממגוון חברות ומפעלים בצפון שבאו ללמוד ולהכיר את הנושא, הצובר תאוצה בשנים האחרונות

מרצה הכנס ישראל ציגלמן , מייסד מכון ציגלמן לחקר השיווק, התמקד בשלוש מטרות עיקריות: הקניית ידע לגבי מאפייני סביבת השוק של השקעות חדשות, מתן כלים לבדיקה שיווקית של השקעה חדשה כולל הפיתוח העסקי שבא בעקבותיה, והצגת סקר עבודות חקר השוק אשר נעשו עבור התעשייה, בטרם הוחלט על כניסה להשקעות חדשות.

ליאור אפלבאום, מנהל התאחדות התעשיינים בצפון: "ימי העיון והכנסים שמקיים הסניף במהלך השנה נועדו לתת כלים בידי המנהלים לקבל החלטות נכונות על בסיס הידע המקצועי המתאים, כמו גם להתמודד עם הקשיים המתגלים בדרך. לפעילות זו משנה תוקף לאור התקופה הקרובה שהיא מרובת אתגרים לאור מגמות כלכליות מדאיגות במיוחד באירופה ובארה"ב. למנהלים העוסקים בפיתוח חברות ומפעלי תעשייה אין לפעמים את הזמן והאמצעים לנתח נכון ובאופן רב שלבי מובנה את מצב השוק, פוטנציאל המוצר ושיטות השיווק. אנו מאמינים כי תהליך קבלת החלטות צריך להיעשות מתוך חקר שוק מקיף לזיהוי הגורמים שישפיעו על הדרישה למוצרים ולשווקים במיקומים לוקאליים ובינ"ל ולכן, עולה חשיבותו של יום העיון בנושא חקר שוק דווקא בתקופה מאתגרת בה אנו נמצאים היום".

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התחברות

מנהלים בתעשייה השתתפו בכנס של התאחדות התעשיינים סניף צפון בנושא חקר שוק של חברות וארגונים

כלים

עדכונים אחרונים

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כמה הון עצמי נדרש לקבלת משכנתא?

ערוצי תוכן

אודות ועזרה

תפריט

כלים

אולי יעניין אותך גם

עדכונים אחרונים

ערוצי תוכן

עקבו אחרינו

אודות ועזרה